Content, in the form of a page or a blog post, is so important. New** fresh content is even more important! We know with instagram its vital to consistently post. Whereas MOST websites barely get touched after they are made.
I’m not saying we need to update our websites as frequently as we do social media. But some updates on a schedule of weekly , monthly, or bimonthly would really boost google rankings.
Did you know, Google ranks websites with consistently new content higher than websites with old untouched content.
Therefore an occasional news updates and blog post is a very good idea. Plus this shows the visitor that your website is alive and is worth revisiting. They may even bookmark your site.
If you want users to come back to your website, you need to give them the idea that they can expect new stuff to read the next time they come back. That is why having a blog page is very useful.
Even small business sites can utilization blogs to their advantage.
- One example I’ve seen was on the cleaning services website. They posted about seasonal deals and tips for cleaning. Simple yet very effective.
- Another example I’ve done on a site was setup an area where testimonial feedback is frequently posted. My client receives feedback via email and makes the post herself.
And again even if nobody wants to read your posts and updates, Google will be happy and making Google algorithms happy is what matters.
Below is an illustration of some important practices that can lead to higher search engine rankings. Content quality, freshness, answers, research, and speed are just some prized attributes to have in a site.
Thanks for reading – Kelli T